A single security breach could be devastating for any business or organization. An unprotected website is a security risk to your business as well as your customers! Google now officially recommends securing websites with HTTPS, which means that not only will this be important for organizations that want their websites to perform well in search, but more and more visitors will come to expect it. In short, website security is no longer something for only certain types of websites to worry about - it's a best practice for all businesses and organizations that want to optimize their search engine performance, establish credibility with visitors, and maintain a professional web presence. If your site is not secured with HTTPS it essentially means that ALL data submitted through your website could be intercepted by someone who is not supposed to have it - this includes contact forms, logins, chat logs, and browsing patterns. Do you really want to expose your users, and your organization, to that kind of liability? Going forward, website owners will want to ensure that their websites are properly utilizing SSL and HTTPS for optimal security, search performance, and credibility with users.
What is SSL CERTIFICATE ?
For securing your website i.e. HTTPS, you need to add an SSL certificate to your website. An SSL Certificate is a digitally signed certificate that establishes the identity of a website and uses encryption to send data to the website. The certificate is issued by a trusted authority known as a Certificate Authority (CA).